May 25, 2010
Last week Media Lab Toronto showed a new, custom message projection wall created for RBC. The piece was developed to be shown at Toronto’s Inside Out Film Festival opening gala. The concept was to take electronic messages, sent by party-goers via SMS and Twitter, and convert them into a real-time typewritten message.
The execution was a big success. Gridcast handled the projection side. Including a huge projection on the outside of the BATA Shoe Museum, our venue, visible from busy Bloor Street. We got plenty of traffic during the night and the feedback was really positive.
This piece was a collaboration between Patrick Dinnen and Michael Pereira, with still photography by Susannah Dinnen.
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